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Why China is the ideal market to be selling seafood online

autoreBy Angus Boweron 24 Aug 2016

It’s obvious to everyone who has at least an eye or an ear open that China is THE hot market to be selling seafood to - but what about selling seafood online?

For years, predictions have shown the potential in China’s growing e-commerce market. Its value is expected to exceed that of the United States, United Kingdom, Germany, France and Japan combined, reaching upward of US $1 trillion by 2018.



Source: E-commerce China Agency


That in itself makes the prospect of selling anything online to the Chinese market incredibly appealing.  Though there are 4 key reasons that strengthen the above point why China is the ideal market to be selling seafood online to:

1. Internet use growth is accelerating

The Internet was first made available to the Chinese population in 1994, with only around 2,000 operating computers having online access. In 2008, 298 million people were using the Internet (about 23% of the population). Think that’s a quick adoption rate? How about this one - by the end of 2014, there were 649 million Internet users in China and as of 2016, that number has gone up to over 721 million - 52.2% of the population.

2. Online shopping is becoming the norm

Just like China’s Internet use having gone through phenomenal growth, so too has online shopping. In 2014, 55.7% of Internet users engaged in online commerce a 6.8% increase on 2013’s number. Let’s take it a step further; by 2020, it’s expected that 750 million people in China will be using the Internet for their purchasing.

3. Rural communities gain dependence on online

Even though Internet usage declines amongst the populations of rural communities, compared to higher density cities, online shopping is actually more common. Why? It’s a combination of less physical shopping sites (that also offer less variety than online does), effective delivery services and initiatives in place to educate and encourage online shopping in less commercially active regions.

4. The populations are dense

The majority of China’s populations live in several highly concentrated cities. This condensed distribution of people (and shoppers) makes final delivery fulfilment from e-commerce platforms very convenient and inexpensive - both for B2B and B2C users.

Now having all of this information and completely understanding that China is the ideal market to be selling your seafood online to, it’s a very simple matter of signing up to the online marketplace below to get started.


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