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Social media top tips: keep a content calendar

autoreBy Helen Gaoon 28 Oct 2016

It’s guaranteed that even if you’re a maestro at producing high quality content for your seafood’s social media, when relying on ad-hoc or impromptu posting, there’s going to come a day when you’re stumped for ideas.

Stayin' on track

Creating a schedule or calendar for your social media posts is something that’s regularly overlooked by companies of all kinds, both in the B2B and B2C arenas.

But, making a clear plan for what you’re going to post, who you’re targeting with those posts and when you’re going to post them will not only give you better perspective on your strategy, but also alleviate the pressure of needing to innovate new ideas as you need them.

How do I create a content calendar?

Hubspot has an awesome guide and template for creating an effective content calendar here. Or you can set up your own unique one.

It’s easy to set up a calendar with either a spreadsheet or Googledoc. But there are also web tools available that let you incorporate your social posting within the calendar as well as schedule posts for future times:

Buffer

With Buffer, you can plan and schedule social posts in advance as well as combine multiple social platforms into the one interface. So you can plan for Twitter, Facebook and LinkedIn at the same time - or even automatically post on each of them simultaneously!

Oktopost

This gives you the capability to monitor feeds, post to your social media accounts, schedule your calendar and export reporting on your social media activity.

CoSchedule

This app allows you to not only schedule social media posts, but it also connects directly with WordPress which means you can schedule blog content and assign tasks to different team members.

These are just a few examples of tools available to you, but there are many, many more available online. As a seafood brand heading for a successful future with your social marketing, try out a few different ones and see which works best for planning a calendar around your unique operation.

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Gfresh team