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Should you write your own online seafood content?

autoreBy Angus Boweron 2 Sep 2016


A lot of suppliers we speak to in the online seafood world don’t consider themselves to be prize winning authors - and maybe they’re right. But that doesn’t mean that your own online written content can’t be awesome. In the seafood industry, buyers, particularly those in China, want to know and interact with the people supplying them their produce. And as online content is one of the pivotal devices you can use to communicate, surely the best option is to be writing it yourself…

Even if you aren’t that confident as a writer, or you don’t think people will praise you as a literary phenomenon, it doesn’t matter. In essence, what matters is that it’s you and your voice. And if you aren’t convinced, we’ve broken down 4 reasons why you yourself should be writing your seafood business’ online content:

1. Brand authenticity

A huge part of your seafood brand’s value is its transparency - buyers of your seafood want that human connection to guarantee that they’re buying quality produce from other people. They don’t want to read a whole bunch of glossy, sales-skewed tactics; they want to hear your voice as though it were a face to face conversation.

2. Experience with your audience

While writing your own content has its value for the readers, it also plays a big role in your ability to interact with buyers. The more involved you are in writing customer-centric content, the more you’ll actually learn about them and how they interact with your brand. On top of that, you’re also given the opportunity to respond to them directly when they comment or give feedback on your content.

3. Your voice is yours alone

You might entertain the idea of hiring a ghost-writer down the road when your online seafood sales really take off and you no longer have time to write ALL of the content. But even then, consider making content a priority because your voice, the person behind the brand, can’t be replicated. It’s that voice which seafood buyers are comfortable.

4. Staying current with seafood trends

Writing the content for your seafood business effectively forces you to be up to date on what’s going on in our industry. Putting your head down and only focussing on your particular business’ operations is a sure way to become detached from the bigger picture and your brand will suffer as a result. Constantly researching and writing will make sure that you’re sharp on everything seafood.

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