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Should my lobster business have a blog? 7 reasons why the answer is yes

autoreBy Helen Gaoon 29 Sep 2016

If you aren’t in the know about all of the current trends in effective digital seafood marketing, you may not know that blogging is up there as one of the best. But a lot of lobster companies in the B2B (or wholesale) world haven't yet adopted blogging as an effective means of marketing.

There’s a perspective shared by many of these particular companies that blogging is all about writing a whole bunch of opinion pieces which results in nothing more than a digital journal. But a very different definition of B2B business blogging is given by the Weidert Group:

“A blog is a format for publishing content that lets non-technical people post a series of writing easily, quickly and repeatably…”

If you look at other B2B sectors, blogging is one of the top 3 most revered forms of digital marketing communication. Unsurprisingly, there’s a tonne of reasons why this is the case. But as we look at it from the perspective of a growing online lobster supplier, here’s 7 reasons why you should be blogging to boost your business’ marketing efforts:

1. It's easy

Setting up a blog is free to your business, is simple to start and can be edited or altered with updates whenever you like.

2. You own it

Unlike having a social media account like Facebook, LinkedIn or WeChat, your blog is completely your own. Which means it can be easily integrated into your company page, or even serve as the sole website itself.

3. It's the best medium for storytelling

A blog gives you the opportunity to express your unique voice and insights. It’s the perfect way to communicate the personality of your lobster brand.

4. Search engine optimisation (SEO) is improved

By regularly updating your lobster blog with new information that’s directly relevant to the industry, your brand is going to get a lot more visits from people’s online lobster searches.

5. Multiplies your media

Even though blogs are primarily designed for word publishing, you can also integrate an array of other marketing materials like images, videos and links to your other online lobster content.

6. The centre of your marketing strategy

You can look at a blog as your home-base for launching all types of other marketing initiatives. If you have a new blog post, it can easily be promoted across all formats and platforms to bring attention to your website.

7. Measures your efforts

Most platforms that offer self-managed blogging capability also allow you to measure and track how successful your different campaigns are. Which means you have a constant stream of automated information on how you can be marketing your lobster better.

We’ve listed below a couple of the better blogging platforms you can try out for your lobster business. All of them are easy to get started on, not to mention free, and once you get going, you’ll find the results of a consistent blog will show themselves in your business’ growth:

·       WordPress

·       Blogger

·       Tumblr

·       Squarespace

·       Google+

·       Wix

·       Medium

 

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Gfresh team