Setting up and selling from your own online store is easy. But there are some things you need to do to thrive as a global seafood supplier.
Here are some of our top tips:
Just like in a bricks-and-mortar store, you need to plan out what you’re going to sell and how you’re going to sell it. That means doing research into the market and knowing your products’ demand and pricing in advance.
Consumers don’t think about the internet on their mobile phone as any different than on a tablet, laptop or computer - and neither should you. So make your customer experience suited to all devices.
Key opinion leaders are often the deciding factor to online purchases. Providing the highest level of customer service is a good way to guarantee positive reviews and further attract more buyers.
Online shoppers are savvy and health & safety are more and more becoming driving forces behind food purchases (particularly in China). So making your brand recognizable and reliable is a must. It takes work and trust needs to be built into every transaction - promote customer reviews, deliver on the quality you advertise and make sure all of the information on your store is accurate.
You need to have a policy of constant improvement - nothing you do should ever be the final version. Keep your eyes open to what’s working and what isn’t - whether it’s pricing, product offering or promotional efforts - make the adjustments where and when you need to.
So you know how to thrive as a global seafood supplier online, why not get started?