If you’re a smaller seafood supplier, the whole idea of coming up with and executing marketing plans to compete with larger companies may seem daunting. You’ve got less cash to work with and fewer hands to do the work.
But growing a small seafood business can be done pretty simply - whether you’re an experienced marketer or not. We’ve pulled together 17 awesome tips for you to stimulate business growth through your own seafood marketing:
Think about and develop a logo that will both be immediately recognizable and stand the test of time - also remember, brands (and markets) evolve, so if you think that yours is getting a little dated, try tweaking it for a modern audience
Brand everything you have - whether it’s a truck, a boat or any type of gear - put your brand everywhere
Your online or virtual business presence should also be branded - this includes your website, social media pages and any type of collateral or banners you send out
Make yourself highly contactable by including your details in your branding medium
Invest in branded clothing for your employees; they essentially serve as walking billboards
Give away branded swag - you can get creative with the types of items you give away but some cool examples are backpacks, caps, stickers or digital storage devices (thumbsticks)
If you’re looking at local buyers, try giving away free samples of your products. At tradeshows, consider a chef and giveaways or contests
Join a network group within your market. If you’re looking to sell seafood in China, this can easily be done digitally on social platforms like WeChat
Attend trade shows and conferences - these are great events to meet people and share ideas that can be mutually beneficial
Set up your own email marketing system. If you’ve been collecting contacts, it’s easy to set up a list of email subscribers to keep in the loop about your business. Try one of these:
· Constant Contact
Make subscribing to your emails easy. If you’ve got any kind of online presence it’s easy to attach a subscription widget or link for people to click on
Send out regular newsletters - it’s a great way to maintain a connection with your contacts and it let’s you focus on building relationships without having to push a sales pitch
Promote products by emailing your contacts regularly with updated content
Optimise your online presence for search engine ranking - this one is an absolute must in the modern digital world. If someone searched on Google for ‘the best seafood online’, wouldn’t it be great if the first website that came up was yours?
List yourself with online directories - this will give customers and potential customers another place to get in contact with you
Participate in customer feedback - particularly when selling into China where reviews and key opinion leaders hold huge weight in purchase decisions
Get involved with the right social media channels - work out which sites your target market interacts with most and jump on in. It’s free and incredibly effective
So now that you’re armed with the information to market your small seafood business, starting to sell online is the next natural step for growth.