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How can I grow my small seafood business? 17 seafood marketing tips for smaller suppliers to grow

autoreBy Helen Gaoon 29 Sep 2016

If you’re a smaller seafood supplier, the whole idea of coming up with and executing marketing plans to compete with larger companies may seem daunting. You’ve got less cash to work with and fewer hands to do the work.

But growing a small seafood business can be done pretty simply - whether you’re an experienced marketer or not. We’ve pulled together 17 awesome tips for you to stimulate business growth through your own seafood marketing:

1. Go for logo

Think about and develop a logo that will both be immediately recognizable and stand the test of time - also remember, brands (and markets) evolve, so if you think that yours is getting a little dated, try tweaking it for a modern audience

2. Offline gear

Brand everything you have - whether it’s a truck, a boat or any type of gear - put your brand everywhere

3. Virtual brand

Your online or virtual business presence should also be branded - this includes your website, social media pages and any type of collateral or banners you send out

4. Contact!

Make yourself highly contactable by including your details in your branding medium

5. Dress them up

Invest in branded clothing for your employees; they essentially serve as walking billboards

6. Swag it up

Give away branded swag - you can get creative with the types of items you give away but some cool examples are backpacks, caps, stickers or digital storage devices (thumbsticks)

7. We all love free

If you’re looking at local buyers, try giving away free samples of your products. At tradeshows, consider a chef and giveaways or contests

8. Rub elbows

Join a network group within your market. If you’re looking to sell seafood in China, this can easily be done digitally on social platforms like WeChat

9. Ideas & business cards

Attend trade shows and conferences - these are great events to meet people and share ideas that can be mutually beneficial

10. The classic email

Set up your own email marketing system. If you’ve been collecting contacts, it’s easy to set up a list of email subscribers to keep in the loop about your business. Try one of these:

·       Aweber

·       MailChimp

·       Constant Contact

11. Capture it!

Make subscribing to your emails easy. If you’ve got any kind of online presence it’s easy to attach a subscription widget or link for people to click on

12. Stayin' regular

Send out regular newsletters - it’s a great way to maintain a connection with your contacts and it let’s you focus on building relationships without having to push a sales pitch

13. Up to date

Promote products by emailing your contacts regularly with updated content

14. Get on Google

Optimise your online presence for search engine ranking - this one is an absolute must in the modern digital world. If someone searched on Google for ‘the best seafood online’, wouldn’t it be great if the first website that came up was yours?

15. Be findable

List yourself with online directories - this will give customers and potential customers another place to get in contact with you

16. Listen & evolve

Participate in customer feedback - particularly when selling into China where reviews and key opinion leaders hold huge weight in purchase decisions

17. Stay social

Get involved with the right social media channels - work out which sites your target market interacts with most and jump on in. It’s free and incredibly effective

So now that you’re armed with the information to market your small seafood business, starting to sell online is the next natural step for growth.

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Gfresh team