There are a lot suppliers can learn when it comes to displaying valuable and engaging images of their amazing produce online.
And learning from mistakes is the best way to improve; as Matshona Dhliwayo once said, ‘mistakes are lessons inside out’. So we’ve pulled together 7 of the most common product photography mistakes we’ve seen online to make sure you capture some seriously sellable seafood shots:
Everything about your product’s image online needs to be consistent. Whether it’s lobster, abalone, crab or any other kind of seafood, having varying backgrounds, lighting or props will only confuse the customer. You should document and track everything in the photography process so that if you have to shoot multiple images there’s a log of how your image style is executed.
This is a big one for seafood, especially with so many products having glossy, reflective surfaces. Imagine if you were buying seafood online - would you want to be figuring out why the colours of the photographer’s jacket are on a glistening lobster claw fresh from the ocean? Check out this awesome guideline on minimising product photography reflections.
No matter how good your camera is, once the picture is blown up on screen, every detail or imperfection becomes clearly visible. It definitely isn’t advisable that you put lipstick on your crab for a shoot - but all products being photographed should be cleaned and immaculate.
As seen in our smartphone photography guide, there are loads of tripod options. No matter how calm, composed and placid you think you are, handholding the camera or smartphone is never going to give you a completely still-shot.
While some props and backgrounds (for example netting, traps, boats etc.) can add to the overall beauty of a photo, you need to remember that buyers are looking for the product only. Having too many items in the frame can be distracting from the seafood itself - even if it is a proud and glaring banner of your brand logo.
Photography is an art, but that doesn’t mean experimental, artsy focus on the legs of your crab is going to entice buyers. Remember, they want to come as close to experiencing every aspect of the product as possible before buying it. That means your photography needs to give clean, full and detailed exposure, leaving nothing to the buyer’s imagination.
Again, this comes back to buyers wanting to experience as much of the product as they can before buying. While you might have one or two pictures that you think are perfect, a buyer will always want one or two more. Varying images with different angles or focusing on particularly valued parts of your seafood (e.g. lobster claws) will only give buyers a better perspective on how good the product is.
Stay away from these 7 mistakes and you’ll have absolutely no problem putting forward the most stunning and sellable product shots of your seafood.