If you were shopping online for shoes or a new fishing rod, you’d like to get a fairly good idea of how the product looks before you commit to purchasing it. And moreover, it goes without saying you’re attracted to products that actually look nice online - that is, you aren’t going to buy something over the internet if it looks terrible or you can’t see any pictures of it.
The same goes for seafood online. Good photography is the number one way to bring buyers in for as close to a personal shopping experience as possible. It’s a window into the real thing and ultimately it’s what will convince them to purchase your seafood.
If you use the following 5 guidelines to executing awesome product photography for your seafood online, you’ll be guaranteed more sales:
The background or your photographs should sit with the story of your brand and online shop. The ocean is always a good one for seafood.
Try positioning your products in different ways, change angles or experiment with props. Take lots of photos and see what works - it’s often only when you put the shots on screen that you can actually see what difference is made - even with the tiniest of adjustments. Just remember not to over-style - the seafood still needs to be the hero.
Like your background, lighting needs to be in sync with your brand identity. For seafood, bright, natural light always works. But remember, if you’re using natural light, try to take your photos at the same time of day and in the same spot to achieve consistent lighting. Also make sure the light is indirect so you avoid any shadows in the photographs.
Focus should always be on what the buyers are interested in. Don’t try and get too fancy with your photographs and zoom in on just a lobster’s feet, or a pretty design on an abalone shell. Online seafood buyers are interested in buying for consumption, so they want to see the parts of your produce with the most meat.
Some good editing can make even the most basic photographs amazing. Cropping, adjusting white balance and playing around with brightness and contrast can really enhance the final image - it’s easy to do but don’t go overboard. Here are some awesome free tools you can use to tinker with your photo editing:
Take these simple guidelines and have a go at photographing and editing your seafood. Once you’ve got some nice pictures, all you need to do is post them at the online marketplace and start selling.