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4 tips to building a stronger online seafood brand

autoreBy Angus Boweron 29 Aug 2016

Starting to sell seafood online can be a brave new world for many brands and suppliers. And even though a lot of online methods can be very similar to traditional ways of branding your business, it’s important to take a look at the differences and work out a separate strategy for your online presence.

As going online is a challenge for a lot of brands who are so accustomed to the ‘old-school’ way of doing things, we’ve pulled together 4 awesome tips to help drive your seafood sales by building a strong online brand:

1. Be contactable

One of the easiest ways to make yourself contactable online is through a social media plug-in on your website. All you need to do is provide a link to your social media page like Twitter, Facebook, Weibo or WeChat and customers can find you there. This is particularly effective in Asian markets where social media and business are almost completely integrated within each other.

2. Know your market

The modern seafood buyer is more and more looking to online and mobile commerce. Particularly in Asian markets like China, the trend towards purchasing through mobile devices is increasing - earlier this year it was recorded that over 90% of China’s Internet users were mobile. Disregarding traits of the market like this is a sure way to miss the mark with your brand.

3. Share your story

You know how good your product is and you know why you’re passionate about it. Share that with the world and your energy and enthusiasm will bring the buyers in for you.

4. Make it easy to buy

The online marketplace already solves this through simple transactions, a secure payment system and integrated logistics and delivery. Being online in itself is a bonus for your seafood brand!

Want to know more about how you can build a stronger brand for your seafood online? Sign up to the online marketplace below and your local rep will be in touch to give you everything you need to create a world class premium online seafood brand.

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Gfresh team