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We're partnering with the Global Aquaculture Alliance to promote seafood safety and sustainability

autoreBy Helen Gaoon 15 Aug 2016

In September this year, we’re going to be signing a Memorandum of Understanding with the Global Aquaculture Alliance (GAA) at the 2016 Global Outlook on Aquaculture Leadership conference in Guangzhou (GOAL).




The Global Aquaculture Alliance is an international non-profit trade association dedicated to advertising environmentally and socially responsible aquaculture. Through its development of the Best Aquaculture Practices certification requirements, GAA has become the leading organisation for setting the standards on global aquaculture.

As part of this awesome agreement, we’ll be promoting seafood producers on the online marketplace who are certified to be complying with the GAA’s globally regarded Best Aquaculture Practices (BAP) standards. The BAP standards for fish, crustacean and shellfish farming is a program that assures the most responsible farming practices are used. They work to enforce biodiversity protection, effluent limits, worker safety and strict controls on chemical use. GAA's seafood-processing plant standards also reinforce existing food safety laws and require the ability to trace products back through the supply chain to their sources - something that exists powerfully within what Gfresh is.

"Best Aquaculture Practices Certified" seafood comes from facilities that meet the highest standards in every phase of their operations to ensure food safety, environmental integrity, social responsibility, animal welfare and traceability and we’re going to have an entire section of the online marketplace dedicated to showcasing seafood sellers that have this badge of certification.


As part of our joint cooperation, GAA are going to be promoting the Gfresh platform to its members so that working together, our two organisations can strive to promote sustainability and food safety practices in China and globally well into seafood's online future.

Our Vice President and Co-founder Anthony Wan said...

"This partnership with GAA is an important first step that will give Chinese buyers the ability to identify and source seafood that is certified and sustainable…"

The GAA's Vice President, Steve Hart, is also really excited to be on board with Gfresh, stating...

"We feel this partnership with Gfresh is well-suited to the Chinese market, where food safety is a major concern for customers. The food safety component of the BAP standards really offers Chinese retailers a unique marketing tool they can use to satisfy their customers’ concerns..."

If you want to have a deeper look at what the GAA do around the world and the upcoming GOAL event in Guangzhou, you can have a look at their website here!




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